Can Social Media ROI Be Determined? Yes. Just Don’t Ask Fast Company.
I have to take major exception with this article, as those willing to invest in measurement can put a return on their investment. I’ve preached this for a while now, but if a company like Audi wants to make a difference they need to create, support and empower their dealerships to pick up where the national halo campaigns leave off. That is, if they’re actually willing to change what in the auto industry is typically a bad customer experience.