Category: advertising

Foursquare Announces 10 Million Users — And Could Use a Lesson in
Transparency 0

Foursquare Announces 10 Million Users — And Could Use a Lesson in Transparency

Today Foursquare announced that they’ve hit the 10 million user mark (insert Dr. Evil pinkie-to-mouth gesture here). They’ve even included a nifty, interactive “infographic” displaying all of the activity over the past few years....

An Open Letter to Facebook 0

An Open Letter to Facebook

Dear Facebook, As a marketer I normally am a big advocate of your platform. Not because I enjoyed being fleeced for advertising buys, not because I think your version of “Like” pages is truly...

Using Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work 0

Using Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work

Those who know me know that I am not a fan of celebrity endorsements to drive brand campaigns. Yes, the celebrity gives you some fake impressions, but it doesn’t actually benefit the brand. In...

Chrysler’s “Imported From Detroit” Wins the Superbowl 0

Chrysler’s “Imported From Detroit” Wins the Superbowl

Being a native Detroiter I recognize the obvious bias, but the Chrysler spot with Eminem should make every Detroiter and American feel proud. My only gripe is that they should’ve used it to showcase...

Old Spice Social Media Buzz Doesn’t Equal Sales 0

Old Spice Social Media Buzz Doesn’t Equal Sales

For the longest time I used to think that PR agencies didn’t get social media. “Give me impressions!” was the public relations mantra because it meant that they could easily transfer their knowledge of...

Fast Company’s Influence Project Is A Complete Sham 0

Fast Company’s Influence Project Is A Complete Sham

For anyone following this meme on Twitter, Fast Company recently launched a site called “Influence Project”, where they’re essentially pitting online “influencers” against one another to vote for their influencer ranking. The Project is...

Social Media Spotlight: Brittany “Barefoot Foodie” Gibbons 0

Social Media Spotlight: Brittany “Barefoot Foodie” Gibbons

We’re at week three of Social Media Spotlight and this week we’re talking to someone brands may not have heard of, but her 131,000 unique visitors last month should get her some attention. And...

Blogger Spotlight: Heather Spohr 0

Blogger Spotlight: Heather Spohr

Earlier this week I wrote a post about working with bloggers and how brands can find the right one. The Shamable team thought it would be a great idea to start highlighting bloggers from...