Category: astroturfing

Reverb Communications Busted By The FTC For Astroturfing 0

Reverb Communications Busted By The FTC For Astroturfing

Last year TechCrunch outed PR firm Reverb Communications for astroturfing in the iTunes app store on behalf of their clients. As it turns out, the FTC took notice and recent revealed that they settled...

Who cares if the community likes it, we went viral! 0

Who cares if the community likes it, we went viral!

The concept of viral videos has been played to death. I’ve made it very clear that unless it increases sales or drives action they are absolutely pointless. “But Dave, they break through the clutter...

Who cares if the community likes it, we went viral! 0

Who cares if the community likes it, we went viral!

The concept of viral videos has been played to death. I’ve made it very clear that unless it increases sales or drives action they are absolutely pointless. “But Dave, they break through the clutter...