Category: BIG research

Until I’m blue in the face: Treat your customers well 0

Until I’m blue in the face: Treat your customers well

Our friends at BIG Research published findings today showing that when it comes to customer service it’s more than just smiling that counts. Topping the list at 35% is “Always Helpful” — read this...

Lucy, you got some ‘splaining to do! 0

Lucy, you got some ‘splaining to do!

From the almighty Church, Joe Pilotta from Big Research released data last week that made me cry laugh concerned. It says that the percent of media spending by the auto industry breaks down like...

Word of Mouth, Direct Mail and Discounts 0

Word of Mouth, Direct Mail and Discounts

A former co-worker and I were discussing advertising over dinner recently. I was telling her about the folks in Second Life who set up an island where marketers aren’t allowed, and she said: “People...