Category: celebrities

SXSW Influencer Throwdown Recap 0

SXSW Influencer Throwdown Recap

This past week in Austin I organized and spoke on a panel called “Influencer Throwdown: Defining and Debating Influence Once and For All” with some marketing friends. Here’s a good recap of the session...

Using Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work 0

Using Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work

Those who know me know that I am not a fan of celebrity endorsements to drive brand campaigns. Yes, the celebrity gives you some fake impressions, but it doesn’t actually benefit the brand. In...