Global marketer, consultant, speaker and podcaster
In a departure from the regular “This is Sportcenter” ad format, the current spot for SC doesn’t feature a high profile athlete or famous mascot, but instead offers viewers the
Continue readingSportscenter ad shows CGM isn’t always the way to go
Last week my employer, MS&L, and PR Week did a study among senior marketers asking if they thought CGM was very important to their marketing platforms. Just 12% thought it
Via Mashable, YouTube has launched ReMixer. Powered by Adobe, the Remixer is very similar to Photobucket’s remixing tool. Let’s do some simple math: 1. Brands upload commercials (a la Nike
If you read my Nike post you might have thought “Dave, you’re a nut. No brand is going to go all in and let someone create their ad”. This is