Category: CGM

Sportscenter ad shows CGM isn’t always the way to go 0

Sportscenter ad shows CGM isn’t always the way to go

In a departure from the regular “This is Sportcenter” ad format, the current spot for SC doesn’t feature a high profile athlete or famous mascot, but instead offers viewers the opportunity to vote on...

Sportscenter ad shows CGM isn’t always the way to go 0

Sportscenter ad shows CGM isn’t always the way to go

In a departure from the regular “This is Sportcenter” ad format, the current spot for SC doesn’t feature a high profile athlete or famous mascot, but instead offers viewers the opportunity to vote on...

CG-Dunk? NBA star Rudy Gay uses YouTube for dunk ideas 1

CG-Dunk? NBA star Rudy Gay uses YouTube for dunk ideas

Every year I look forward to the NBA All Star weekend Slam Dunk competition. It was dry for a few years, but an infusion of young players with hops have made the past few...

Study: Senior marketers afraid to “let go” 0

Study: Senior marketers afraid to “let go”

Last week my employer, MS&L, and PR Week did a study among senior marketers asking if they thought CGM was very important to their marketing platforms. Just 12% thought it was. You might be...

Study: Senior marketers afraid to “let go” 0

Study: Senior marketers afraid to “let go”

Last week my employer, MS&L, and PR Week did a study among senior marketers asking if they thought CGM was very important to their marketing platforms. Just 12% thought it was. You might be...

Now THIS is what they meant by CGM 0

Now THIS is what they meant by CGM

Via Mashable, YouTube has launched ReMixer. Powered by Adobe, the Remixer is very similar to Photobucket’s remixing tool. Let’s do some simple math: 1. Brands upload commercials (a la Nike “Second Coming” clips) to...

Now THIS is what they meant by CGM 0

Now THIS is what they meant by CGM

Via Mashable, YouTube has launched ReMixer. Powered by Adobe, the Remixer is very similar to Photobucket’s remixing tool. Let’s do some simple math: 1. Brands upload commercials (a la Nike “Second Coming” clips) to...

Advertising still clueless on CGM 0

Advertising still clueless on CGM

If you read my Nike post you might have thought “Dave, you’re a nut. No brand is going to go all in and let someone create their ad”. This is where you’re wrong and,...

Advertising still clueless on CGM 0

Advertising still clueless on CGM

If you read my Nike post you might have thought “Dave, you’re a nut. No brand is going to go all in and let someone create their ad”. This is where you’re wrong and,...