Category: cmo

Screw You, Seth Godin – I’d Rather Lose My Job 0

Screw You, Seth Godin – I’d Rather Lose My Job

Those who may be familiar with Seth Godin know that he’s been a pretty good predictor of what’s coming in business and marketing. For me it started with his book Permission Marketing where, by...

MySpace copies Facebook; I say to CMOs:” “Don’t be ‘that guy'” 0

MySpace copies Facebook; I say to CMOs:” “Don’t be ‘that guy'”

Trying to reverse the trend in membership, MySpace has added a new box to display members’ “status” and “mood”. Um, like, when did the 100MM social networking site become the “me too” of social...

Is there a CMO alive that thinks social media is going away? 0

Is there a CMO alive that thinks social media is going away?

Sure, the Technorati report shows blogs aren’t being created as fast as they used to be. (Explanation: Splogs, hype and the like contributed to the explosion in the overall number of blogs being created...