Category: fast company

Can Social Media ROI Be Determined? Yes. Just Don’t Ask Fast Company. 0

Can Social Media ROI Be Determined? Yes. Just Don’t Ask Fast Company.

I have to take major exception with this article, as those willing to  invest in measurement can put a return on their investment. I’ve preached this for a while now, but if a company...

Fast Company’s Influence Project Is A Complete Sham 0

Fast Company’s Influence Project Is A Complete Sham

For anyone following this meme on Twitter, Fast Company recently launched a site called “Influence Project”, where they’re essentially pitting online “influencers” against one another to vote for their influencer ranking. The Project is...