Category: FTC

Reverb Communications Busted By The FTC For Astroturfing 0

Reverb Communications Busted By The FTC For Astroturfing

Last year TechCrunch outed PR firm Reverb Communications for astroturfing in the iTunes app store on behalf of their clients. As it turns out, the FTC took notice and recent revealed that they settled...

Twitter Is Setting Marketers Up For FTC Lawsuits 0

Twitter Is Setting Marketers Up For FTC Lawsuits

As you know, the FTC recently published “blogger” and celebrity guidelines around disclosure. And, the most simple terms, it said that people should be able to discern whether or not you’re being compensated for...

Twitter Is Setting Marketers Up For FTC Lawsuits 0

Twitter Is Setting Marketers Up For FTC Lawsuits

As you know, the FTC recently published “blogger” and celebrity guidelines around disclosure. And, the most simple terms, it said that people should be able to discern whether or not you’re being compensated for...

Truth in Advertising 0

Truth in Advertising

Last week Two weeks ago I had the pleasure of attending, networking, connecting and speaking at the Type A Mom conference in Asheville, NC. Kelby Carr did an amazing job and I was proud...

FTC takes on blogger compensation, among other things 0

FTC takes on blogger compensation, among other things

Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules back in 2007 regarding fake bloggers and astroturfing, with fines and possible...

FTC takes on blogger compensation, among other things 0

FTC takes on blogger compensation, among other things

Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules back in 2007 regarding fake bloggers and astroturfing, with fines and possible...

How to Not Get Called An Asshat, the FTC and Andy – Oh my! 0

How to Not Get Called An Asshat, the FTC and Andy – Oh my!

This morning I had the pleasure of presenting the agency perspective on blogger relations with Mike Masnick from Techdirt. Mike prefaced his portion of the presentation by saying he may be controversial with his...

How to Not Get Called An Asshat, the FTC and Andy – Oh my! 0

How to Not Get Called An Asshat, the FTC and Andy – Oh my!

This morning I had the pleasure of presenting the agency perspective on blogger relations with Mike Masnick from Techdirt. Mike prefaced his portion of the presentation by saying he may be controversial with his...