Category: influencers

SXSW Influencer Throwdown Recap 0

SXSW Influencer Throwdown Recap

This past week in Austin I organized and spoke on a panel called “Influencer Throwdown: Defining and Debating Influence Once and For All” with some marketing friends. Here’s a good recap of the session...

Using Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work 0

Using Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work

Those who know me know that I am not a fan of celebrity endorsements to drive brand campaigns. Yes, the celebrity gives you some fake impressions, but it doesn’t actually benefit the brand. In...

Just reading about News.Me and, honestly… 0

Just reading about News.Me and, honestly…

Just reading about News.Me and, honestly, the notion that my Twitter followers — and no offense, folks — dictate the news to me just reinforces the lazy, gaming that Klout supports. “News.me is a...

This just in: Word of mouth influences people 0

This just in: Word of mouth influences people

A study from Compete.com tells those of us who engage in word of mouth already know – it changes minds and influences decision making in the purchasing process: To isolate the effect of CGM,...

This just in: Word of mouth influences people 0

This just in: Word of mouth influences people

A study from Compete.com tells those of us who engage in word of mouth already know – it changes minds and influences decision making in the purchasing process: To isolate the effect of CGM,...