Category: izea

Fast Company’s Influence Project Is A Complete Sham 0

Fast Company’s Influence Project Is A Complete Sham

For anyone following this meme on Twitter, Fast Company recently launched a site called “Influence Project”, where they’re essentially pitting online “influencers” against one another to vote for their influencer ranking. The Project is...

FTC takes on blogger compensation, among other things 0

FTC takes on blogger compensation, among other things

Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules back in 2007 regarding fake bloggers and astroturfing, with fines and possible...

FTC takes on blogger compensation, among other things 0

FTC takes on blogger compensation, among other things

Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules back in 2007 regarding fake bloggers and astroturfing, with fines and possible...

The Economy, Ethics, Blogs and Marketing 0

The Economy, Ethics, Blogs and Marketing

There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog has a good post...

The Economy, Ethics, Blogs and Marketing 0

The Economy, Ethics, Blogs and Marketing

There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog has a good post...