Category: klout

Using Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work 0

Using Celebrities To Generate Buzz Is Lazy — And It Doesn’t Work

Those who know me know that I am not a fan of celebrity endorsements to drive brand campaigns. Yes, the celebrity gives you some fake impressions, but it doesn’t actually benefit the brand. In...

Fast Company’s Influence Project Is A Complete Sham 0

Fast Company’s Influence Project Is A Complete Sham

For anyone following this meme on Twitter, Fast Company recently launched a site called “Influence Project”, where they’re essentially pitting online “influencers” against one another to vote for their influencer ranking. The Project is...