kmart Archives - David Binkowski

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FTC takes on blogger compensation, among other things

Posted on January 28, 2009January 16, 2023| By David Binkowski

Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules back in 2007 regarding fake bloggers and astroturfing,

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The Economy, Ethics, Blogs and Marketing

Posted on December 13, 2008November 25, 2022| By David Binkowski

There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog

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