Category: marketing

Foursquare Announces 10 Million Users — And Could Use a Lesson in
Transparency 0

Foursquare Announces 10 Million Users — And Could Use a Lesson in Transparency

Today Foursquare announced that they’ve hit the 10 million user mark (insert Dr. Evil pinkie-to-mouth gesture here). They’ve even included a nifty, interactive “infographic” displaying all of the activity over the past few years....

Old Spice Social Media Buzz Doesn’t Equal Sales 0

Old Spice Social Media Buzz Doesn’t Equal Sales

For the longest time I used to think that PR agencies didn’t get social media. “Give me impressions!” was the public relations mantra because it meant that they could easily transfer their knowledge of...

Fast Company’s Influence Project Is A Complete Sham 0

Fast Company’s Influence Project Is A Complete Sham

For anyone following this meme on Twitter, Fast Company recently launched a site called “Influence Project”, where they’re essentially pitting online “influencers” against one another to vote for their influencer ranking. The Project is...

It’s Time for Me to Zag 0

It’s Time for Me to Zag

Wayne Gretzky has one of the greatest sayings of all time that has stuck with me since I heard it several years ago. When asked what the difference between a good hockey player and...

Screw You, Seth Godin – I’d Rather Lose My Job 0

Screw You, Seth Godin – I’d Rather Lose My Job

Those who may be familiar with Seth Godin know that he’s been a pretty good predictor of what’s coming in business and marketing. For me it started with his book Permission Marketing where, by...

RIP Social Media Expert, c. 2010 0

RIP Social Media Expert, c. 2010

I’ve been telling clients that 2010 is going to be the year of accountability as it relates to social media. This means  accountability using real numbers (read as: sales) and not fluff (read as:...

RIP Social Media Expert, c. 2010 0

RIP Social Media Expert, c. 2010

This post originally appeared on David Binkowski’s blog and was repurposed for Shamable. I’ve been telling clients that 2010 is going to be the year of accountability as it relates to social media. This...

RIP Social Media Expert, c. 2010 0

RIP Social Media Expert, c. 2010

I’ve been telling clients that 2010 is going to be the year of accountability as it relates to social media. This means  accountability using real numbers (read as: sales) and not fluff (read as:...

How you know Twitter is doomed 0

How you know Twitter is doomed

Check out the launch of Twitter 101 for Businesses, aka “No, really, you should be on here!”: http://bit.ly/yNB8b Talk about a horrible set up to future cost implementation. The site’s not scalable, people drop...