Global marketer, consultant, speaker and podcaster
I was just reading Chris Abraham’s take on the new Starbucks logo and I have to completely disagree: I don’t like it. Here’s why: The new logo dropped the circle
Continue readingSorry, But I’m Not Enamored With The New Starbucks Logo
Those who may be familiar with Seth Godin know that he’s been a pretty good predictor of what’s coming in business and marketing. For me it started with his book
Continue readingScrew You, Seth Godin – I’d Rather Lose My Job
I’ve been telling clients that 2010 is going to be the year of accountability as it relates to social media. This means accountability using real numbers (read as: sales) and
Check out the launch of Twitter 101 for Businesses, aka “No, really, you should be on here!”: https://bit.ly/yNB8b Talk about a horrible set up to future cost implementation. The site’s
I’ve been reading a lot of posts and tweets about how companies need to “get with the times” and stop thinking about social media from a short-term perspective. BL has
Continue readingSocial media strategy today at large companies
2 more speaking gigs lined up: one for PRSA (Advanced Twitter course) on July 16th and another at https://www.typeamomconference.com in September (24-27), 2009.
The cat’s out of the bag on this one: I’m speaking on June 17th at the NY Social Media Club https://bit.ly/13r8BM
It was brought to my attention that the NY Times published an article a few weeks back about the benefits of small business blogging. They offer some great tips, so
I’ve spent the past week in New York and would be remiss if I didn’t talk about the noise in the city. I’m not talking about the cars (although the
Continue readingForbes released Web celeb Top 25, “regular” people say “Who?”