Category: public relations

Social Media Spotlight: Brittany “Barefoot Foodie” Gibbons 0

Social Media Spotlight: Brittany “Barefoot Foodie” Gibbons

We’re at week three of Social Media Spotlight and this week we’re talking to someone brands may not have heard of, but her 131,000 unique visitors last month should get her some attention. And...

It’s Time for Me to Zag 0

It’s Time for Me to Zag

Wayne Gretzky has one of the greatest sayings of all time that has stuck with me since I heard it several years ago. When asked what the difference between a good hockey player and...

It’s Time for Me to Zag 0

It’s Time for Me to Zag

Wayne Gretzky has one of the greatest sayings of all time that has stuck with me since I heard it several years ago. When asked what the difference between a good hockey player and...

Blogger Spotlight: Heather Spohr 0

Blogger Spotlight: Heather Spohr

Earlier this week I wrote a post about working with bloggers and how brands can find the right one. The Shamable team thought it would be a great idea to start highlighting bloggers from...

Five Agencies Brands Should Avoid 0

Five Agencies Brands Should Avoid

Yesterday I posted a piece on matchmaking between bloggers and brands that seemed to go over pretty well. Today’s focus is going to shift to the relationship between a brand and their agency. In...

How To Select A Blogger For Your Brand 0

How To Select A Blogger For Your Brand

I’ve been working online with communities for the past 6 and a half years, a time when message boards and Yahoo Groups (remember those?) were as social as it got. This was an era...

A Great Debate on Gaming the System: Social Media Shilling 0

A Great Debate on Gaming the System: Social Media Shilling

There’s a good discussion going on Twitter right now about social media shilling, aka “please tweet (blog, lifestream, status update, fan, etc.) this for a client” and the big “what if big agencies did...

The New Breed of PR 0

The New Breed of PR

Last week I spoke at the Council of PR Firms “Internfest” on a panel about being a “Specialist” in a PR firm. The lovely Melinda Zurich followed up the presentation with a few questions,...

The New Breed of PR 0

The New Breed of PR

Last week I spoke at the Council of PR Firms “Internfest” on a panel about being a “Specialist” in a PR firm. The lovely Melinda Zurich followed up the presentation with a few questions,...

A week’s worth of random thoughts 0

A week’s worth of random thoughts

If I thought anyone read Twitter posts (no long tail on this one, folks) I would have thrown these on there. Regardless, here are a few nuggets from the past week or so: 1....