Category: ROI

Get Me To The Schmoo

Get Me To The Schmoo

Unfortunately this happens all too often at companies: We need to prove that social media delivers a return before we can invest budget in these sort of programs. Pretty chicken and egg, right? The...

Can Social Media ROI Be Determined? Yes. Just Don’t Ask Fast Company.

Can Social Media ROI Be Determined? Yes. Just Don’t Ask Fast Company.

I have to take major exception with this article, as those willing to  invest in measurement can put a return on their investment. I’ve preached this for a while now, but if a company...

David Meerman Scott Loses It Over Social Media ROI

David Meerman Scott Loses It Over Social Media ROI

I was passed along this mp3 interview of David Meerman Scott (h/t @judbranam) being asked what the ROI of Social Media is. He likens social media ROI to measuring billboard or TV advertising and...