Category: ROI

Get Me To The Schmoo 0

Get Me To The Schmoo

Unfortunately this happens all too often at companies: We need to prove that social media delivers a return before we can invest budget in these sort of programs. Pretty chicken and egg, right? The...

Can Social Media ROI Be Determined? Yes. Just Don’t Ask Fast Company. 0

Can Social Media ROI Be Determined? Yes. Just Don’t Ask Fast Company.

I have to take major exception with this article, as those willing to  invest in measurement can put a return on their investment. I’ve preached this for a while now, but if a company...

David Meerman Scott Loses It Over Social Media ROI 0

David Meerman Scott Loses It Over Social Media ROI

I was passed along this mp3 interview of David Meerman Scott (h/t @judbranam) being asked what the ROI of Social Media is. He likens social media ROI to measuring billboard or TV advertising and...