How Do You Use Social Media?
In a response to my friend Chris O’Donnell (enjoy that Google juice buddy) who wrote a post contemplating how he uses social media, I thought I’d post this response. I’ve had versions of this...
Category: twitter
Fake Facebook Likes and Twitter Followers — And the Implications for Brands
This post originally appeared on the Large Media blog.There’s been a lot of talk about Twitter followers lately, including both presidential candidates, celebrities, musicians and the like utilizing services to game their numbers. Specifically,...
As Predicted, iOS Brings Twitter to the Masses
Twitter CEO Dick Costolo recently revealed some startling numbers about the microblogging service at Web 2.0 in San Francisco that will blow your mind. 250 million tweets are being generated each day, new user...
Kenneth Cole Proves Any Press Is Good Press
Last week the folks at Kenneth Cole, and perhaps Kenneth Cole himself, set off a firestorm among the twitterati and mainstream media when they decided to try and hijack the “#Cairo” hashtag to promote...
http://www.zdnet.com/blog/foremski/hp-st…
This HP report coincides with the findings from a vendor I worked with, Meteor Solutions, which tracks the spread of information online; those that are typically considered the online “mavens” or “talkers” don’t actually...
Old Spice Social Media Buzz Doesn’t Equal Sales
For the longest time I used to think that PR agencies didn’t get social media. “Give me impressions!” was the public relations mantra because it meant that they could easily transfer their knowledge of...
Note to the Media: Please Stop Quoting Twitter
I’m sure you’ve noticed a recent phenomenon in the main stream media. It’s something that typically happens whenever a quote is needed for a story. It goes something like this: Cancer researchers have shown...
A Great Debate on Gaming the System: Social Media Shilling
There’s a good discussion going on Twitter right now about social media shilling, aka “please tweet (blog, lifestream, status update, fan, etc.) this for a client” and the big “what if big agencies did...
Twitter Is Setting Marketers Up For FTC Lawsuits
As you know, the FTC recently published “blogger” and celebrity guidelines around disclosure. And, the most simple terms, it said that people should be able to discern whether or not you’re being compensated for...
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