How Do You Use Social Media?
In a response to my friend Chris O’Donnell (enjoy that Google juice buddy) who wrote a post contemplating how he uses social media, I thought I’d post this response. I’ve
In a response to my friend Chris O’Donnell (enjoy that Google juice buddy) who wrote a post contemplating how he uses social media, I thought I’d post this response. I’ve
I submit to the jury:
This post originally appeared on the Large Media blog.There’s been a lot of talk about Twitter followers lately, including both presidential candidates, celebrities, musicians and the like utilizing services to
Continue readingFake Facebook Likes and Twitter Followers — And the Implications for Brands
Twitter CEO Dick Costolo recently revealed some startling numbers about the microblogging service at Web 2.0 in San Francisco that will blow your mind. 250 million tweets are being generated
Continue readingAs Predicted, iOS Brings Twitter to the Masses
Last week the folks at Kenneth Cole, and perhaps Kenneth Cole himself, set off a firestorm among the twitterati and mainstream media when they decided to try and hijack the
This HP report coincides with the findings from a vendor I worked with, Meteor Solutions, which tracks the spread of information online; those that are typically considered the online “mavens”
For the longest time I used to think that PR agencies didn’t get social media. “Give me impressions!” was the public relations mantra because it meant that they could easily
Continue readingOld Spice Social Media Buzz Doesn’t Equal Sales
I’m sure you’ve noticed a recent phenomenon in the main stream media. It’s something that typically happens whenever a quote is needed for a story. It goes something like this:
Continue readingNote to the Media: Please Stop Quoting Twitter
There’s a good discussion going on Twitter right now about social media shilling, aka “please tweet (blog, lifestream, status update, fan, etc.) this for a client” and the big “what
Continue readingA Great Debate on Gaming the System: Social Media Shilling
As you know, the FTC recently published “blogger” and celebrity guidelines around disclosure. And, the most simple terms, it said that people should be able to discern whether or not
Continue readingTwitter Is Setting Marketers Up For FTC Lawsuits