Category: walter carl

FTC takes on blogger compensation, among other things 0

FTC takes on blogger compensation, among other things

Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules back in 2007 regarding fake bloggers and astroturfing, with fines and possible...

FTC takes on blogger compensation, among other things 0

FTC takes on blogger compensation, among other things

Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules back in 2007 regarding fake bloggers and astroturfing, with fines and possible...

A handy-dandy WOM chart for your organization 0

A handy-dandy WOM chart for your organization

Courtesy of Dr. Walter Carl of Northeastern University comes this great chart to align Word of Mouth activities with objectives.

A handy-dandy WOM chart for your organization 0

A handy-dandy WOM chart for your organization

Courtesy of Dr. Walter Carl of Northeastern University comes this great chart to align Word of Mouth activities with objectives.

Is the future of WOM “Connected Marketing”? 0

Is the future of WOM “Connected Marketing”?

Want to know where it’s headed? Just read this interview with Dr. Walter Carl, Assistant Professor at Northeastern University. Here he’s been asked by the authors of a new book called “Connected Marketing” to...

Is the future of WOM “Connected Marketing”? 0

Is the future of WOM “Connected Marketing”?

Want to know where it’s headed? Just read this interview with Dr. Walter Carl, Assistant Professor at Northeastern University. Here he’s been asked by the authors of a new book called “Connected Marketing” to...