Category: WOMMA

The Economy, Ethics, Blogs and Marketing 0

The Economy, Ethics, Blogs and Marketing

There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog has a good post...

The Economy, Ethics, Blogs and Marketing 0

The Economy, Ethics, Blogs and Marketing

There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog has a good post...

Congratulations 2007 WOMMIE Award Winners! 0

Congratulations 2007 WOMMIE Award Winners!

The Word of Mouth Marketing Association announced the second WOMMIE Award winners the other day leading up to the 3rd Annual WOMMA Summit taking place in a few weeks in Las Vegas. What’s a...

Congratulations 2007 WOMMIE Award Winners! 0

Congratulations 2007 WOMMIE Award Winners!

The Word of Mouth Marketing Association announced the second WOMMIE Award winners the other day leading up to the 3rd Annual WOMMA Summit taking place in a few weeks in Las Vegas. What’s a...

PayPerPost censors bloggers 0

PayPerPost censors bloggers

Reading a recent thread by a mom blogger on the PayPerPost message board has revealed a shocking revelation: PayPerPost will not let it’s employees, or “Posties” as they’re called, write about anything they don’t...

PayPerPost censors bloggers 0

PayPerPost censors bloggers

Reading a recent thread by a mom blogger on the PayPerPost message board has revealed a shocking revelation: PayPerPost will not let it’s employees, or “Posties” as they’re called, write about anything they don’t...

WOMBAT 3 observations 0

WOMBAT 3 observations

That’s right, the annual Word of Mouth BAsic Training (WOMBAT) in Nawlins is wrapping up shortly. Here are my observations, some facts, and such and such: 1. There are a lot of brands here,...

WOMBAT 3 observations 0

WOMBAT 3 observations

That’s right, the annual Word of Mouth BAsic Training (WOMBAT) in Nawlins is wrapping up shortly. Here are my observations, some facts, and such and such: 1. There are a lot of brands here,...

It’s return of the WOMBAT — Part 3! 0

It’s return of the WOMBAT — Part 3!

I will be presenting a case study sans my stellar client from General Mills next week at WOMBAT 3 in New Orleans. The presentation covers “My Hometown Helper“, a grant program for Hamburger Helper...

It’s return of the WOMBAT — Part 3! 0

It’s return of the WOMBAT — Part 3!

I will be presenting a case study sans my stellar client from General Mills next week at WOMBAT 3 in New Orleans. The presentation covers “My Hometown Helper“, a grant program for Hamburger Helper...