The Economy, Ethics, Blogs and Marketing
There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog
Recap: Blogger ethics in Ann Arbor this morning
I had the pleasure of presenting an updated version of my “Blogger Relations: Rules of the Road” presentation to members of the Ann Arbor PR Council this morning. Agencies and
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Ethics debate will never die, just multiply (colors)
Forgive me for the lame Ice-T reference, but much like Ice-T’s acting career when that song came out, the topic of ethics and the web are in its infancy —
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How to Not Get Called An Asshat, the FTC and Andy – Oh my!
This morning I had the pleasure of presenting the agency perspective on blogger relations with Mike Masnick from Techdirt. Mike prefaced his portion of the presentation by saying he may
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