The Economy, Ethics, Blogs and Marketing
There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog
Global marketer, consultant, speaker and podcaster
There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog
I had the pleasure of presenting an updated version of my “Blogger Relations: Rules of the Road” presentation to members of the Ann Arbor PR Council this morning. Agencies and
Continue readingRecap: Blogger ethics in Ann Arbor this morning
Forgive me for the lame Ice-T reference, but much like Ice-T’s acting career when that song came out, the topic of ethics and the web are in its infancy —
Continue readingEthics debate will never die, just multiply (colors)
This morning I had the pleasure of presenting the agency perspective on blogger relations with Mike Masnick from Techdirt. Mike prefaced his portion of the presentation by saying he may
Continue readingHow to Not Get Called An Asshat, the FTC and Andy – Oh my!