Category: word of mouth

PayPerPost censors bloggers 0

PayPerPost censors bloggers

Reading a recent thread by a mom blogger on the PayPerPost message board has revealed a shocking revelation: PayPerPost will not let it’s employees, or “Posties” as they’re called, write about anything they don’t...

Word of mouth and the internet go together like peas and carrots 0

Word of mouth and the internet go together like peas and carrots

Anyone who’s anyone in this industry knows the power of the internet and word of mouth. This is more than just a YouTube video being passed around, however clearly the dollars, attention, campaigns, user,...

Word of mouth and the internet go together like peas and carrots 0

Word of mouth and the internet go together like peas and carrots

Anyone who’s anyone in this industry knows the power of the internet and word of mouth. This is more than just a YouTube video being passed around, however clearly the dollars, attention, campaigns, user,...

A handy-dandy WOM chart for your organization 0

A handy-dandy WOM chart for your organization

Courtesy of Dr. Walter Carl of Northeastern University comes this great chart to align Word of Mouth activities with objectives.

A handy-dandy WOM chart for your organization 0

A handy-dandy WOM chart for your organization

Courtesy of Dr. Walter Carl of Northeastern University comes this great chart to align Word of Mouth activities with objectives.

Is the future of WOM “Connected Marketing”? 0

Is the future of WOM “Connected Marketing”?

Want to know where it’s headed? Just read this interview with Dr. Walter Carl, Assistant Professor at Northeastern University. Here he’s been asked by the authors of a new book called “Connected Marketing” to...

Is the future of WOM “Connected Marketing”? 0

Is the future of WOM “Connected Marketing”?

Want to know where it’s headed? Just read this interview with Dr. Walter Carl, Assistant Professor at Northeastern University. Here he’s been asked by the authors of a new book called “Connected Marketing” to...

Lucy, you got some ‘splaining to do! 0

Lucy, you got some ‘splaining to do!

From the almighty Church, Joe Pilotta from Big Research released data last week that made me cry laugh concerned. It says that the percent of media spending by the auto industry breaks down like...

Lucy, you got some ‘splaining to do! 0

Lucy, you got some ‘splaining to do!

From the almighty Church, Joe Pilotta from Big Research released data last week that made me cry laugh concerned. It says that the percent of media spending by the auto industry breaks down like...

Word of mouth drives Scoble to Saturn 0

Word of mouth drives Scoble to Saturn

Robert admitted on his blog that it was word of mouth that drove him to purchase a new Saturn Aura. In fact, he was actually invited to the local Saturn dealership after someone at...