Can Social Media ROI Be Determined? Yes. Just Don’t Ask Fast Company.
I have to take major exception with this article, as those willing to invest in measurement can put a return on their investment. I’ve preached this for a while now, bu
David Meerman Scott Loses It Over Social Media ROI
I was passed along this mp3 interview of David Meerman Scott (h/t @judbranam) being asked what the ROI of Social Media is. He likens social media ROI to measuring billboard or TV a