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July 2009

Twitter’s New Home Page Launches Today

Those using third party apps may not have noticed, but Twitter went live with a new home page today: It’s very clear that they aren’t targeting existing users, as evide

July 29, 2009
Googletwitterusability

The Best Social Media Campaigns Are The Ones You’ve Never Heard Of

A few weeks months back I spoke at a MediaBistro/PRNewser event on social media and was asked what my favorite social media campaign was. As a marketer I have a few that deserve th

July 26, 2009
mediabistrosocial media

How you know Twitter is doomed

Check out the launch of Twitter 101 for Businesses, aka “No, really, you should be on here!”: https://bit.ly/yNB8b Talk about a horrible set up to future cost implement

July 26, 2009
marketingsocial mediatwittertwitter 101

Social media strategy today at large companies

I’ve been reading a lot of posts and tweets about how companies need to “get with the times” and stop thinking about social media from a short-term perspective. B

July 16, 2009
bl ochmanfacebookmarketingsocial networkingtwitter