Business Ethics Matter
W e’ve all seen the news about Facebook recently and how they enable businesses willing to spend money with them, including foreign governments and sleaze bag firms like Camb
FTC takes on blogger compensation, among other things
Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules back in 2007 regarding fake bloggers and astroturfing, wit
Product reviews in 160 characters or less
Move over long form reviews, there’s a new player in town. Via TechCrunch, a new service launched this week called Blippr, which is a product review web site that limits revi
Word of mouth and the internet go together like peas and carrots
Anyone who’s anyone in this industry knows the power of the internet and word of mouth. This is more than just a YouTube video being passed around, however clearly the dollar