Contest: Vote for my SXSW Panel
I tweeted this earlier but if you go vote for my South by Southwest panel – and I make it – I’ll take you with me. No joke, I have set aside marketing budget and
The Best Social Media Campaigns Are The Ones You’ve Never Heard Of
A few weeks months back I spoke at a MediaBistro/PRNewser event on social media and was asked what my favorite social media campaign was. As a marketer I have a few that deserve th
How you know Twitter is doomed
Check out the launch of Twitter 101 for Businesses, aka “No, really, you should be on here!”: https://bit.ly/yNB8b Talk about a horrible set up to future cost implement
The New Breed of PR
Last week I spoke at the Council of PR Firms “Internfest” on a panel about being a “Specialist” in a PR firm. The lovely Melinda Zurich followed up the pres
Alltop Haters Abound, But I Still Like It
Guy Kawasaki recently launched a site called Alltop, an aggregator of the “Top sites” in various categories. For those unfamiliar with the site, think of it as Mahalo m
Edelman’s Social Media Top 30 = F*ck the Long Tail
The social media explosion, especially to those of us who belong to communities and participate, has shown that people with credibility and a channel have just as much power as tho
Study: Senior marketers afraid to “let go”
Last week my employer, MS&L, and PR Week did a study among senior marketers asking if they thought CGM was very important to their marketing platforms. Just 12% thought it was