Twitter Is Setting Marketers Up For FTC Lawsuits
As you know, the FTC recently published “blogger” and celebrity guidelines around disclosure. And, the most simple terms, it said that people should be able to discern
FTC takes on blogger compensation, among other things
Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules back in 2007 regarding fake bloggers and astroturfing, wit
How to Not Get Called An Asshat, the FTC and Andy – Oh my!
This morning I had the pleasure of presenting the agency perspective on blogger relations with Mike Masnick from Techdirt. Mike prefaced his portion of the presentation by saying h